Davies Chocolates
SEO and eCommerce Site Case Study
★ ★ ★ ★ ★
Marc and his team provide an essential addition to our business. They seamlessly handle the web site maintenance and the SEO. Skills that we don’t possess in our business.
Noel Kowald
Owner, Davies Chocolates
CHOCOLATE ONLINE SALES EXPLOSION
The Client
Davies Chocolates, Sydney chocolatiers since 1932, have transformed their boutique confectionary business over the past 10 years from local Kingsford chocolate makers to a national provider of dark and milk chocolates. They’ve even taken the dramatic step of updating their traditional chocolate recipes to be gluten free and palm oil free, without changing the delicious flavours Davies has always been famous for.
The Goal
When Davies first engaged AGENT 6, it was to build an e-commerce store. Most chocolate sales were dependent on retail in select department stores, hotels and commercial premises as thank you gifts.
The goal, was to diversify Davies’ sales and grow the chocolatier’s reach into the valuable online marketplace.
The Strategy
Building an e-commerce portal is one thing. Making the brand visible for high value keywords online customers are searching for is another. AGENT 6 thus began research relevant keyword topics highly searched by Davies’ target demographic and worked closely with the owners to plan specific products to meet those needs.
The Results
Establishing a presence for high value in a highly competitive online market can take time. AGENT 6 helped Davies establish a strong foothold with certain niche terms to grow its brand profitably.
When the COVID-19 pandemic exploded across the world and in Australia, Davies well-established organic search visibility helped the brand consolidate its position as one of Australia’s fastest growing online brands.
%
Increase in Search Traffic
Top 5 Keywords
%
Increase in Online Sales
%
Increase in Revenue
SEO and Google Shopping Success
This is not just a COVID success story. Davies Chocolates enjoyed its highest online grossing Christmas period prior to lockdown. The foundation blocks laid by Agent 6 SEO and website rebuild delivering a more effective client experience saw Davies well primed to take advantage of an increase in consumer online shopping.
We do not hesitate to recommend Davies Chocolates to anyone in Australia, so be sure to let them know that Agent 6 sent you!
Great ROI through better SEO
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