Social Media
Data-powered social media advertising
★ ★ ★ ★ ★
Agent 6 are gurus at this stuff. They really get how to maximise your investment in effort and time.
Damian Hupfield
IT Next Generation
Social Media Advertising
Social media’s incredible reach – and Facebook’s in particular – have come in close scrutiny of late, and for good reason. Privacy as we know is ‘evolving’ and a bunch of us through our interactions on social platforms and the web have handed over to advertiser-accessible databases, key information about who we are and what interests us.
This is a boon for advertisers. When you advertise on Facebook, Instagram or LinkedIn, you’ll find – provided you know what you’re doing – you have access to incredibly powerful demographic and behavioural targeting tools.
No longer are you simply aiming at geographic locations, but you can now target specific socio-economic groups or people with common interests when they’re most likely to interact or buy – and to do so in a very granular way.
Leveraging the power of Big Data
Internet and assisted by programmatic aids can return exceptional results if you know what you’re doing. That’s where specialist agencies like ours come in. We work every day across paid search and social channels for a variety of clients across many industries in Australia and abroad.
We know where to advertise, when to do it, and on what channels to do it; and most importantly, we know when to switch tacks and redirect your valuable ad funds to what will make you money and pull back on what won’t.
Knowing all the options at your disposal can only come by working on them for many clients. It’s your chance to benefit from that experience by contacting us today.
Get better results. Contact Agent 6 Marketing to discuss how we can help you with your social media campaigns.
Facebook, Instagram & LinkedIn
Agent 6 optimises your Facebook ads and Instagram promotions to increase your sales, while lowering your costs.
Our Social Media Services
We cover the gamut of social ads, including…
Profiling & Re-targeting
We match your existing customers with their Facebook profiles an re-target them or exclude them as required when prospecting.
Lookalike Audiences
We match your existing customers with their Facebook profiles an re-target them or exclude them as required when prospecting.
Lookalike Audiences
We match your existing customers with their Facebook profiles an re-target them or exclude them as required when prospecting.
Data-driven Results
Many of our clients have come to us because they’re unable to get visibility on what works and what doesn’t. We specialise in accurately tracking everything we do; and that ability allows us to shift budgets to where they need to go to put you in front of your most profitable audience.
Our services
SEO
The art of getting your website(s) to rank prominently for high-value keyword queries is our bread and butter we are Sydney SEO masters.
Email Marketing
Agent 6 designs beautiful, highly converting Electronic Direct Mail campaigns to turn existing customers into repeat buyers.
UX Design
Better web design for superior results to outperform your competition. Get ahead on paid ads and SEO with a better website.
PPC Advertising
We craft superb paid digital advertising campaigns (Google Ads, Facebook Ads) that get found and deliver cost-effective results.
Web Design & Dev
We deliver the best design style and substance which is compelling and intuitive without sacrificing the ability to be found and to sell.
Digital Marketing Setups
Great WordPress websites, paid search and social media ad campaigns kick started with a sound setup. Get it right the first time with Agent 6.
Social Media
We leverage big data to target with laser-like precision potential customers most likely to buy your products or services.
Content
Great marketing demands great content. Our writers write to persuade and understand the ins and outs of SEO to deliver content that sells.
Digital Audits
Find out where the bodies are buried and steal market share back from your competitors. It starts with a quality digital audit (AdWords - SEO Sydney).
Give Us A Mission
Business hours
We are available from:
Monday-Friday: 9am to 6pm
Saturday: Closed
Sunday: Closed
Recent activity
AI Site Rebuilds Going Wrong – Classic Mistakes
Over the last few months, a clear pattern has emerged in the consulting work landing on our desk at Agent 6: businesses coming to us after rebuilding their website with an AI tool, only to watch their traffic and leads collapse in the weeks that followed.
Shreddies Diamond Shaped Cereals – A Good Laugh That Cuts Through
Ogilvy & Mather had a problem: sales of square Shredded Wheat cereal had gone flat. Nobody wanted to eat the same cereal a different way, and changing the recipe wasn’t really an option – it’s shredded wheat, there’s only so much you can do.
It Was About Display/Programmatic Advertising
The remedies outlined by the court are about the display/programmatic side of Google’s business, not Search. When someone searches on google.com.au and you’re bidding on keywords, that ad slot is decided in Google’s own closed auction – it never touches AdX. But when your Display, Discovery, or App campaigns show an ad on someone else’s website (a news site, a blog, whatever), that impression gets sold through the exact pipeline the ruling is about.
Google got sued for manipulating PPC prices (sort of)
In January 2023, the DOJ (the US Government’s Department of Justice) and a group of states sued Google over its control of the plumbing that sits between advertisers and publishers, ie, the ad server, the exchange, the auction. In April 2025, a US federal judge ruled Google had illegally monopolised key parts of that tech stack. On 2 September 2026, a week ago, the same judge ruled on remedies.
Can Google Actually “See” AI Content? Here’s What We Know
AI was never the target. The target is what happens when someone uses AI to publish 400 near-identical pages instead of one good one. Thin content, near-duplicate structure, pages that technically answer a query but say nothing that the ten pages linked to it didn’t already say, that’s what is going to get punished. The AI is just the tool that made doing this at scale so easy and quick.
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The boring stuff