Our Portfolio
Strategic – Creative – Persuasive
Greg Dobrin
SureServe Financial Services
Give Us A Mission
Business hours
We are available from:
Monday-Friday: 9am to 6pm
Saturday: Closed
Sunday: Closed
Recent activity
The Case for Meta Ads: Where Australians Spend Their Attention
Meta owns three of those four platforms. One ad account reaches around 15 to 18 million Australians across Facebook and Instagram and WhatsApp adds a messaging channel on top.
You Have 10 Seconds: How to Build a Website for Mobile Visitors
Most people decide whether to stay on a web page within about 10 seconds. On a phone, the window is even tighter.
We Let AI Run the Town: What the Emergence World Study Tells Us About Our Agentic Future
It sounded like the setup for a joke. It turned out to be a serious study, and it deserves more attention than it has had. The study is called Emergence World and was run by US company Emergence AI. The aim was to stress-test what happens when AI agents operate on their own for long periods, not just for one chat or one task.
What Is Query Fan-Out? The AI Search Strategy Your Content Is Probably Missing
When someone types a broad question into ChatGPT, Google AI Mode, or Perplexity, they think they’re getting one answer to one question. Behind the scenes, that’s not what’s happening at all.
AI Site Rebuilds Going Wrong – Classic Mistakes
Over the last few months, a clear pattern has emerged in the consulting work landing on our desk at Agent 6: businesses coming to us after rebuilding their website with an AI tool, only to watch their traffic and leads collapse in the weeks that followed.
Shreddies Diamond Shaped Cereals – A Good Laugh That Cuts Through
Ogilvy & Mather had a problem: sales of square Shredded Wheat cereal had gone flat. Nobody wanted to eat the same cereal a different way, and changing the recipe wasn’t really an option – it’s shredded wheat, there’s only so much you can do.
It Was About Display/Programmatic Advertising
The remedies outlined by the court are about the display/programmatic side of Google’s business, not Search. When someone searches on google.com.au and you’re bidding on keywords, that ad slot is decided in Google’s own closed auction – it never touches AdX. But when your Display, Discovery, or App campaigns show an ad on someone else’s website (a news site, a blog, whatever), that impression gets sold through the exact pipeline the ruling is about.
Google got sued for manipulating PPC prices (sort of)
In January 2023, the DOJ (the US Government’s Department of Justice) and a group of states sued Google over its control of the plumbing that sits between advertisers and publishers, ie, the ad server, the exchange, the auction. In April 2025, a US federal judge ruled Google had illegally monopolised key parts of that tech stack. On 2 September 2026, a week ago, the same judge ruled on remedies.
The boring stuff