Meta owns three of those four platforms. One ad account reaches around 15 to 18 million Australians across Facebook and Instagram and WhatsApp adds a messaging channel on top.
Meta owns three of those four platforms. One ad account reaches around 15 to 18 million Australians across Facebook and Instagram and WhatsApp adds a messaging channel on top.
Most people decide whether to stay on a web page within about 10 seconds. On a phone, the window is even tighter.
It sounded like the setup for a joke. It turned out to be a serious study, and it deserves more attention than it has had. The study is called Emergence World and was run by US company Emergence AI. The aim was to stress-test what happens when AI agents operate on their own for long periods, not just for one chat or one task.
When someone types a broad question into ChatGPT, Google AI Mode, or Perplexity, they think they’re getting one answer to one question. Behind the scenes, that’s not what’s happening at all.