Gone are the days when solely focusing on SEO would be sufficient to attract search customers online. With the advent of mobile devices, the search for what your business does best is happening on a host of screens and devices.
Across most high value keyword topic searches, you’ll find paid ads crowding the screen well before organic search listings begin to appear; and putting up ads on those prized keywords can be a costly exercise – especially if your budget is tight.
Are you equipped to join in battle in paid search advertising – or are you about to hand Google a large sum of cash without any clear return? Odds are it will be the latter, unless you hire a team that’s done it time and again across a variety of clients and industries.