“Google Ads” in that ruling isn’t quite the same thing as the Google Ads you’re running Search campaigns through. The remedies outlined by the court are about the display/programmatic side of Google’s business, not Search. When someone...
“Google got sued for manipulating PPC prices” – sort of… Recently, the Big G (Google) lost a major US antitrust case over its advertising business. Actually, it lost 2 cases! Case One: The Ad Tech Stack In January 2023, the DOJ (the US Government’s Department of...
Spending more on ads won’t deliver better leads if your landing pages aren’t up to scratch. Improving page quality boosts lead qualification and conversion without raising your bids. When clicks don’t convert, it’s tempting to blame the ad platform. In reality, the...
You can pour thousands into SEO and PPC, but if visitors hit a wall on your website, they’ll click away. User experience is the hidden multiplier of marketing success. Traffic is only as valuable as the conversions it produces. A friction‑heavy journey can sabotage...
Your email list is a goldmine of past enquiries and warm leads, yet many businesses send the same bland newsletter to everyone. Automated email sequences can nurture subscribers and bring lapsed leads back without resorting to hard sell tactics. Modern email tools...
Before pouring more money into digital campaigns, take a step back. Many businesses jump straight into search or paid ads without understanding where they’re leaking opportunities. A professional digital audit identifies the hidden problems that hold back organic and...
