When someone types a broad question into ChatGPT, Google AI Mode, or Perplexity, they think they’re getting one answer to one question. Behind the scenes, that’s not what’s happening at all. These AI systems don’t run a single search and...
We Keep Getting Called In to Fix AI Website Rebuilds — Here’s What’s Going Wrong Over the last few months, a clear pattern has emerged in the consulting work landing on our desk at Agent 6: businesses coming to us after rebuilding their website with an AI...
“Google Ads” in that ruling isn’t quite the same thing as the Google Ads you’re running Search campaigns through. The remedies outlined by the court are about the display/programmatic side of Google’s business, not Search. When someone...
“Google got sued for manipulating PPC prices” – sort of… Recently, the Big G (Google) lost a major US antitrust case over its advertising business. Actually, it lost 2 cases! Case One: The Ad Tech Stack In January 2023, the DOJ (the US Government’s Department of...
We get asked this a lot. “Can Google tell if my content is AI-written?” Short answer: no, not the way you’d imagine. There’s no AI-detector sitting inside Google’s ranking system, flagging pages as “written by ChatGPT” and quietly...
Spending more on ads won’t deliver better leads if your landing pages aren’t up to scratch. Improving page quality boosts lead qualification and conversion without raising your bids. When clicks don’t convert, it’s tempting to blame the ad platform. In reality, the...
