You have 10 seconds. Build your website for them. Most people decide whether to stay on a web page within about 10 seconds. On a phone, the window is even tighter. That changes how a website should be planned, designed and built. A site built on a large desktop...
Now and then a piece of research turns up that says more about where AI is heading than a year of product launches. I nearly missed this one. I came across it while listening to Trevor Noah’s What Now? podcast. Trevor, his co-host Eugene and comedian Jimmy Carr...
When someone types a broad question into ChatGPT, Google AI Mode, or Perplexity, they think they’re getting one answer to one question. Behind the scenes, that’s not what’s happening at all. These AI systems don’t run a single search and...
We Keep Getting Called In to Fix AI Website Rebuilds — Here’s What’s Going Wrong Over the last few months, a clear pattern has emerged in the consulting work landing on our desk at Agent 6: businesses coming to us after rebuilding their website with an AI...
Ogilvy & Mather had a problem: sales of square Shredded Wheat cereal had gone flat. Nobody wanted to eat the same cereal a different way, and changing the recipe wasn’t really an option – it’s shredded wheat, there’s only so much you can do. So...
