by Marc Enners | Sep 22, 2026 | Blogs, SEO
When someone types a broad question into ChatGPT, Google AI Mode, or Perplexity, they think they’re getting one answer to one question. Behind the scenes, that’s not what’s happening at all. These AI systems don’t run a single search and...
by Marc Enners | Sep 18, 2026 | Blogs, SEO
We Keep Getting Called In to Fix AI Website Rebuilds — Here’s What’s Going Wrong Over the last few months, a clear pattern has emerged in the consulting work landing on our desk at Agent 6: businesses coming to us after rebuilding their website with an AI...
by Marc Enners | Sep 13, 2026 | Content
Ogilvy & Mather had a problem: sales of square Shredded Wheat cereal had gone flat. Nobody wanted to eat the same cereal a different way, and changing the recipe wasn’t really an option – it’s shredded wheat, there’s only so much you can do. So...
by Marc Enners | Sep 10, 2026 | Blogs, PPC, SEO
“Google Ads” in that ruling isn’t quite the same thing as the Google Ads you’re running Search campaigns through. The remedies outlined by the court are about the display/programmatic side of Google’s business, not Search. When someone...
by Marc Enners | Sep 10, 2026 | Blogs, PPC, SEO
“Google got sued for manipulating PPC prices” – sort of… Recently, the Big G (Google) lost a major US antitrust case over its advertising business. Actually, it lost 2 cases! Case One: The Ad Tech Stack In January 2023, the DOJ (the US Government’s Department of...
