Bayfield’s

SEO and Google Shopping Case Study

DOMINATING IN ORGANIC LIQUOR SEARCHES

Bayfield's Liquor Delivery box as part of online sales process that Agent 6 Digital Marketing helped to improve

The Client

Bayfield’s are independent, family-owned liquor stores located on Sydney’s Northern Beaches. Bayfield’s has been a successful brick and mortar business for 40 years, but they also saw the importance of their online store expanding reach and convenience further through in store pick up, delivery, and click and collect services. Bayfield’s were initially referred to Agent 6 by their developers to assist with a Google Analytics tracking issue on their eCommerce website.

View their website

The Goal

Having successfully solved their Analytics issue, Bayfields asked Agent 6 to grow their online sales for high value products using SEO and Google Shopping. Bayfields was looking for a minimum of a 6-to-1 Return On Ad Spend (ROAS) on both channels.

Delivery Box of Bayfields with 12 bottles of alcohol adverstising delivery for online sales promoted by Agent 6 Digital Marketing agency in Sydney

Woman's legs showing relaxing while purchasing liquor from Bayfields found with Online Marketing Agency Agent 6 efforts in SEO and Google Shopping

The Work

Agent 6 was given a list of Bayfield’s best performing products and tasked with improving their presence in organic search. In tandem with this approach, a Google Shopping campaign was to support the brand’s efforts and drive additional sales.

The Strategy

Using a combination of judicious link organic building and a proven content methodology, Agent 6 embarked on a website optimisation project with Bayfield’s developers.

The Results

Bayfields’ SEO and Google Shopping campaigns have delivered month-on-month gains and revenue growth and exceeded the brand’s monthly ROAS targets every month.
Both SEO and Google Shopping campaigns have allowed Bayfields to compete head on with larger national brands and dominate in the online space on Sydney’s Northern Beaches in both organic and paid search.

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Increase in Search Traffic

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Top 5 Keywords

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Increase in Online Sales

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Increase in Revenue

SEO and Google Shopping Success

The results are in and it’s clear that pairing strong SEO with effective Google advertising is a winning combination. After several months of SEO and Google Shopping focus, Bayfield’s online site has not only met the ROAS goal, but surpassed it, giving their online store an unheard of return of 16 times that of ad spend. At time of writing, this return on ad spend has proven sustainable coming up to a year now, making online advertising their most effective advertising channel.

Find Bayfield’s online for liquor store terms in the Northern Beaches of Sydney… And if you’re looking to order online from a family run local liquor superstore, be sure to tell them you found Bayfield’s thanks to Agent 6 Marketing!

Great ROI through better SEO