Davies Chocolates

SEO and eCommerce Site Case Study

★ ★ ★ ★ ★

Marc and his team provide an essential addition to our business. They seamlessly handle the web site maintenance and the SEO. Skills that we don’t possess in our business.
Noel Kowald
Owner, Davies Chocolates

CHOCOLATE ONLINE SALES EXPLOSION

Bayfield's Liquor Delivery box as part of online sales process that Agent 6 Digital Marketing helped to improve

The Client

Davies Chocolates, Sydney chocolatiers since 1932, have transformed their boutique confectionary business over the past 10 years from local Kingsford chocolate makers to a national provider of dark and milk chocolates. They’ve even taken the dramatic step of updating their traditional chocolate recipes to be gluten free and palm oil free, without changing the delicious flavours Davies has always been famous for.

View their website

The Goal

When Davies first engaged AGENT 6, it was to build an e-commerce store. Most chocolate sales were dependent on retail in select department stores, hotels and commercial premises as thank you gifts.

The goal, was to diversify Davies’ sales and grow the chocolatier’s reach into the valuable online marketplace.

Delivery Box of Bayfields with 12 bottles of alcohol adverstising delivery for online sales promoted by Agent 6 Digital Marketing agency in Sydney

Woman's legs showing relaxing while purchasing liquor from Bayfields found with Online Marketing Agency Agent 6 efforts in SEO and Google Shopping

The Strategy

Building an e-commerce portal is one thing. Making the brand visible for high value keywords online customers are searching for is another. AGENT 6 thus began research relevant keyword topics highly searched by Davies’ target demographic and worked closely with the owners to plan specific products to meet those needs.

The Results

Establishing a presence for high value in a highly competitive online market can take time. AGENT 6 helped Davies establish a strong foothold with certain niche terms to grow its brand profitably.

When the COVID-19 pandemic exploded across the world and in Australia, Davies well-established organic search visibility helped the brand consolidate its position as one of Australia’s fastest growing online brands.