Susan Avery Florist

Local SEO and Customer Experience Case Study

Client Testimonial

What have you done to us?
Last year’s Mother’s Day (Friday, Saturday, and Sunday.) Total 66 orders. This year’s Mother’s Day (Friday, Saturday, and Sunday.) Total 116… so far!
Phew! Totally run off our feet. Can’t wait for Sunday night’s glass of red.
Speak soon.
Charles Mckean
Susan Avery Flowers & Events

LOCAL SEO SAVES A FLORIST DURING COVID-19

Susan Avery Florist Homepage gets fantastic SEO results from Agent 6 Digital marketing

The Client

Susan Avery Flowers & Events is one of Sydney’s most respected florists and wedding planners. An institution in its Sydney neighbourhood of Woollahra since 1982, Susan’s stunning floral arrangements have adorned the homes of Sydney’s wealthy Eastern suburb homes and businesses. You’ll find her work featured in Vogue and other prestigious magazines and at prestigious corporate events and even a beloved prime minister’s funeral service.

View their website

The Goal

The COVID-19 pandemic decimated Sydney’s wedding industry. It also forced all flower sales online. Faced with a significant budget shortfall and having relied on shop visitors for the bulk of their flower business up until that point, Susan Avery knew she had to pivot the business. She and her team chose AGENT 6 to turn their neglected e-commerce flower shop into an online and Local SEO powerhouse.

Susan Avery Florist gives a massive SEO job to Agent 6 Digital marketing

Someone shopping on a tablet looking at Susan Avery's Mother's Day orchid bouquets due to fantastic SEO results from Agent 6 Digital marketing

The Strategy

After 40 successful years in the flower business, Susan’s eCommerce had long been an after-thought. That dramatically changed during COVID lockdown. With Mother’s Day (the flower industry’s most important online sales day) only months away, AGENT 6 set about targeting high value keyword topics and making the user experience of online purchasing of flowers a breeze on Susan’s e-store.

The Results

With no time to spare, AGENT 6 successfully increased Susan Avery’s local organic search presence just in time to record their biggest Mother’s Day Sale ever! It goes without saying the client was overjoyed.

Since those early COVID times, Susan Avery’s flower business has grown from strength to strength and is now the floral bouquet destination in the community and across Sydney for high-end specialty floral arrangements.