“Google Ads” in that ruling isn’t quite the same thing as the Google Ads you’re running Search campaigns through. The remedies outlined by the court are about the display/programmatic side of Google’s business, not Search. When someone...
“Google got sued for manipulating PPC prices” – sort of… Recently, the Big G (Google) lost a major US antitrust case over its advertising business. Actually, it lost 2 cases! Case One: The Ad Tech Stack In January 2023, the DOJ (the US Government’s Department of...
We get asked this a lot. “Can Google tell if my content is AI-written?” Short answer: no, not the way you’d imagine. There’s no AI-detector sitting inside Google’s ranking system, flagging pages as “written by ChatGPT” and quietly...
If you’re a content creator on YouTube, then you know the importance of keeping your videos within the platform’s rules. But have you ever wondered what happens if you slip up and use too many curse words? YouTube has strict rules for any videos that contain heavy...
While both digital and traditional marketing are highly effective, digital advertising is special in that it may provide a better ROI and greater market reach. And unlike other forms of advertising, digital marketing allows you to have a two-way discussion with...
