While both digital and traditional marketing are highly effective, digital advertising is special in that it may provide a better ROI and greater market reach. And unlike other forms of advertising, digital marketing allows you to have a two-way discussion with clients and leads. As a result, digital marketing assists you in saving money and getting more leads.
Nearly all Australian adults (99%) have access to the internet. Here is how you can plan your digital marketing plan to reach this huge audience.
Set digital marketing KPIs
Digital marketing key performance indicators (KPIs) are measurable objectives that help you compare marketing metrics to the best in the field from other companies and organisations. They assist you in understanding the big picture and assess your strategies to better fine-tune them. Popular marketing KPIs include website visits per marketing channel, cost per acquisition (CPA), marketing qualified leads (MQL), and cost per lead (CPL).
Define buyer personas
A buyer persona is a fictional representation of your ideal clients based on research and data. Buyer personas help you to know the struggles and goals of your target customers. To get started, research your target audience and determine if there are any similarities between them.
Build your content strategy
Content marketing involves assessing your fundamental business and customer requirements as well as coming up with a detailed scheme on how you use content to fulfil these requirements.
A beneficial content marketing strategy should have certain key elements, such as:
- Blogging – Blog posts let your company publish stories, thoughts, and insights on your website about any topic.
- Video – Videos should offer users a personal attachment to what they’re watching.
- Podcasting – The podcast blends interviews with global specialists, together with the latest techniques, strategies, tools, and news to give your online marketing the edge.
- Email – Email marketing is a form of promotion that can make the clients on your email list conscious of new services, discounts, and products.
Use a digital marketing agency
When you contract a digital marketing Sydney service, you get access to a team of experts. The local SEO company will keep your organisation’s objectives oriented with your online marketing strategies. An SEO agency can also help you devise a realistic budget plan and show you how to assign resources for your social media, content, SEO and PPC.
Promote your business on social media
82.7 percent of Australians were using social media at the beginning of 2022. Consequently, using social media for advertising helps your company to present its brand image across a variety of multiple social media platforms, and to millions of people.
Nevertheless, you have to stand out from a flood of social media noise and competitors, and even compete with celebrities, influencers, and other big names. To do this, you need to come up with a social media plan that prioritises:
- What the metrics tell you
- Where your competitor’s post
- Where your audience is
Work with a Professional Digital Marketing Agency
Agent 6 is a digital marketing service for brands looking to drive more sales. Our main offerings are SEO, email marketing, Web Dev, PPC advertising, social media, content, and digital audits. Get in touch with us and we can help you to achieve your business goals.