Deciding to hire a digital marketing agency to manage the online marketing for your Sydney business is easy. But, with so many to choose from, finding the right one can get a bit complicated. Choosing the wrong SEO agency can cost your business valuable opportunities as well as any financial investment you make. As such, it is important that you do your homework before choosing the local SEO company that will be helping your business reach new heights.
Here is our advice on how you can narrow down your choices and make sure you are getting the best digital marketing Sydney agency for your business.
Know your goals
An online marketing strategy can help your business achieve its goals. But if you do not know what those goals are, your campaigns can end up being disjointed and ineffective because they are trying to hit too many targets. So, make sure you have a clear idea of both your short-term and long-term goals.
Set a budget
Marketing is an investment in the future of your company. Some companies can throw massive budgets at their marketing. Some companies are smaller and must be more selective about how they spend their marketing budgets. So be sure to set a budget, and be clear about what your company can afford, both monthly and as a once-off payment. Be wary of agencies that are not able to provide you with a detailed quote up front.
Evaluate their experience
The barrier to setting yourself up as a digital marketing agency is almost non-existent. With an internet connection and the right tools, almost anyone can do it. But when it comes to marketing, experience matters. Giving a brand-new agency a chance may be more cost-effective in the short term and cost you in the long term.
So, make sure you have an in-depth conversation with them before signing on the dotted line. Have they got a case study or other recent projects to show you? Even a brand-new company should be able to provide reviews, case studies, and measurable results of the tools they plan to use for your marketing strategy.
Remember that communication is important
Whether you fully understand what a marketing agency is doing for your business on a daily basis or not, you want one that understands how important communication is. Make sure that the company you choose will be keeping you in the loop with regard to active campaigns. Find out if you will be in direct contact with the person who manages the day-to-day of your account. If an agency takes days or weeks to reply to your messages or return calls, you would be better off choosing a different one.
Get in touch with Agent 6
We are highly specialised digital marketing consultants based in Sydney. We have established ourselves as local SEO masters, and helping businesses achieve their SEO goals in the most competitive markets is our bread and butter. With an ideal mix of technical SEO and marketing knowledge combined with creative marketing strategies, we can help you achieve your business goals. Contact us today to find out more about how we can help you!