Why Is Domain Authority Important?
Agent 6’s mission is to help your business achieve its goals through stealth marketing.
Many companies come to Agent 6 Marketing after years of trying in vain to decode SEO for themselves. The algorithms shift every day along with the data, making good SEO — tracking and responding to these shifts — a specialty marketing niche. Agent 6 understands the idiosyncrasies of the Australian online niche better than any other agency.
In talking about the factors contributing to SEO maximisation, we’ve found that many of our clients are confused about domain authority and how to increase it. As this is an essential analytical metric in SEO, we wanted to dedicate this entire blog to explaining domain authority. No other indicator will produce results for your bottom line more directly than a sound approach to domain authority, so trust us when we recommend an increased focus in this area. You won’t regret it!
What Is Domain Authority?
Domain authority is a metric used to predict where in the search engine results page (SERP) a domain is likely to appear in relation to its competitors. It is not a Google ranking factor in and of itself, so it won’t improve a site’s SERP rank, but it does indicate how your site is performing in comparison to your competitors’ sites — crucial data for any marketing plan.
How Does Domain Authority Work?
The original Moz domain authority machine learning model assigns a score from 1 to 100, where a higher score suggests a probability of better SERPs based on (1) the number of links received (2) in combination with their quality. This notion of ‘quality’ differs from other ranking systems because it considers the audience and the types of links in relation to a site’s direct competitors. This means that, for instance, a regional trade site might be of particular value to the domain authority for a local business.
Why Is Domain Authority Important to You?
For regional businesses, domain authority is important because it measures where your site falls against your competitors’ sites. The top Sydney commercial photographer may not need their site to rank against Annie Leibovitz’s site — which might be a top international Google hit — but it must rank high in a Haymarket search, for example. Good domain authority is the key differentiating factor in that assessment because the site must outperform other local and national sites in the same industry.
How Do You Achieve Good Domain Authority?
A healthy general approach to SEO is the best path forward. So many factors contribute to good domain authority that an ongoing holistic approach improving them all will best achieve the domain authority score you need to grow your business. Maintaining that overall SEO health as scores shift with potential influencing factors makes all the difference.
Why Trust Agent 6 for Your Domain Authority?
Most marketing avenues are straightforward, responsive to easily obtainable data that may not change all that much over time. But SEO is in constant flux, reshaping the landscape with every click. SEO is Agent 6’s business — we track those changes for each client and adjust its SEO plan to maximise results.
Agent 6 will evaluate every aspect of your site’s SEO, apply best practices and deliver results, just like we did for commercial photographer Matt Vas. Within four months, Matt’s site went from an online footnote to a top performer, filling his appointment book.
Give Agent 6 a mission! Contact us today and let us show you how we can help you achieve your business goals.