“Google got sued for manipulating PPC prices” – sort of… Recently, the Big G (Google) lost a major US antitrust case over its advertising business. Actually, it lost 2 cases! Case One: The Ad Tech Stack In January 2023, the DOJ (the US Government’s Department of...
International Crossword Puzzle Day For International Crossword Puzzle Day on 21 December 2023, we put together and posted this Digital Marketing Acronyms crossword on Social Media for you to test your digital marketing lingo prowess!All of these terms are used...
Since its launch in November 2021, Google’s Performance Max has remained an active discussion point among marketers and entrepreneurs. Digital marketers and AdWords agencies have studied and tested the new platform, exploring different ways of optimising, and...
